BRANDING THE PRODUCT................YOU

 I SAW THIS ON A FRIENDS BLOG. IT IS SO INSPIRING, KINDLY READ THROUGH. CHEERS!!!!!

‘People make an opinion about you in the first 7 minutes they meet you’

The word branding in this situation needs more emphasis to be laid on it, what do you carry about as your name, sex, member of an organization and what you have? Branding is just not for companies, Nollywood celebrities, politicians or highly paid athletes. People in all works of life are starting to use self-branding to get ahead in the game of life. The simple factor that often explains the difference between a professional who is competent and doing well and one who earns a significant income and generates lots of business is self-branding, branding the product – you.

Branding the product – you (self – branding) is a strong personal identity based on a clear perception about what you stand for, what sets you apart from others and the added value you bring to a job; the situation of achieving your vision. Your self-brand is the sum total of other peoples’ feelings about your attributes and capacities, how you perform, even their perceptions about what you are worth.

 

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